How ParentingWeekly Drove Online CPMs Over 30

first_imgAd networks are an easy way for publishers to generate ancillary revenue online, but the ubiquity of those same ad networks is also driving down the price of online advertising. Geo- and demographic-targeting is all the rage, but forcing ads on readers who haven’t requested them can alienate an audience quickly.ParentingWeekly, a registration-based online destination for expecting parents with an audience of more than 1.9 million, has teamed with Pontiflex, an e-mail and social acquisition platform, to leverage its sign-up advertising technology.Users are able to sign up directly within the ad, while staying on the ParentingWeekly site. The Pontiflex-enabled ads appear on the registration “thank you” pages, sweepstakes sections and on the “Steals and Deals” page. Users can receive additional information on the products.“When someone registers on ParentingWeekly, we provide a panel of different offers and the technology collects the data and sends it to the advertiser,” says Zephrin Lasker, co-founder and CEO of Pontiflex. The publisher side requires placing a piece of Javascript. “I’m no Web engineer but I could place the code in the page and get it up and running,” says ParentingWeekly program manager Marlyss Bird. “It’s transparent, we’re not sneaking subscriber names in.”Participating Pontiflex advertisers include brands such as Kimblerly-Clark. Pontiflex operates on a cost-per-lead model. While it won’t reveal the range, Pontiflex pays the publisher for the lead, takes a markup on that, and then passes it along to the advertiser.CPMs have since rise to $31 on ParentingWeekly. “This is not displacing any existing placement, we’re treating this as ‘found money,’” says Bird.last_img read more

Runners World Sees Boom In Social Media

first_imgWhile the industry sits back and reconsiders its newsstand strategy in the face of Tuesday’s bleak Fas-Fax report, Rodale’s fitness title, Runner’s World, is looking at its social engagement platforms and enjoying success.In one year, the magazine was able to increase its Facebook following by 111 percent, up to 309,070 likes as of February 8, an increase of 163,000 from January 2011 and an increase of 15,070 from since the first of this year. Similarly, the publication’s Twitter followers also saw steep increases—in one year the title increased its following on the platform by 293 percent, from 54,000 to 212,000. Furthermore, the magazine’s Twitter platform increased by 18.4 percent from 179,000 to its current number since the first of this year. “In January, we covered the U.S. Olympic Marathon trials, which selects the runners who will compete in the Olympics,” she says. “This year, NBC owned the rights and they decided to broadcast it the afternoon of the race so there was no live broadcast available. We really crept into an area where people needed coverage—we were able to live blog it, live tweet it and updated Facebook with posts midway through the race and at the end. People could follow the race live when they couldn’t do it any other way.”Leveraging itself within the running niche to create exclusive content opportunities is one way the publication has increased its value proposition to users, prompting them follow the brand. In addition to filling gaps in coverage, the magazine rolled out special social media initiatives, which also contributed to its growth.Loftus and a running pal formulated a plan to run every day from Thanksgiving to New Year’s Day—a time of year that presents the hardest challenge to staying in shape, she says. The editor brought the idea to the staff of Runner’s World, which implemented it on social media—creating the hash tag RWRunStreak.“A lot of our audience struggles in the same way that we do in staying fit through the holidays since marathon season ends with the fall and training for spring races doesn’t start until January or February, it creates a gap that a lot of people have trouble with,” she says. “We were able to get into that space and create this initiative that people really got into. I believe the final number on that hash tag in that 40 day period between Thanksgiving and New Years generated about 7,000 unique tweets, which is pretty significant. Some people have decided to keep the streak going so the hash tag is still in rotation.”In all, the RWRunStreak hash tag generated a total of 10 million impressions—the maximum number of people that could have seen it through other people’s Twitter accounts. In the 43 days the campaign was active, the title added 34,000 new followers, a 22 percent increase.The brand’s editorial also supports its social media efforts—its most popular hash tag is RunningTips, which is supported by service driven content with original web copy or pieces from back issues. About three to five times a day the group posts original articles that include running related data, tips for motivation and racing news, which are also shared on social media sites to heighten engagement.“What helps us is we know our audience runs,” says Loftus. “They want to hear about what runners are doing so we can use these platforms to put them in touch with that and with us.” “We’ve had a few separate initiatives that have created really big boosts,” says Meghan Loftus, associate multimedia editor for the title. “For national marathons, we have a large presence on Facebook and Twitter. For those kinds of things we live Tweet the races and we point people to our website which has live blogs.”The magazine creates specific hash tags to cover live running related news from events like the New York City or Boston Marathons or other large sporting events.last_img read more

One Take Pronoun Gets Possessive On Pizza NSync Tamagotchis More

first_imgIn this episode, Vellturo spilled the beans on her favorite live concert of all time, the best place to score pizza in New York City, why the color pink and Tamagotchis rock, her first favorite band (hint: it’s a ’90s boy band), guilty song pleasure (another hint: “maybe” you know it), and more.You can catch Vellturo on tour in North America now through June. And if you get the chance for some face time, how about bringing her a Tamagotchi or a Justin Timberlake action figure? Watch One Take With Pronoun Aka Alyse Vellturo one-take-pronoun-gets-possessive-pizza-nsync-tamagotchis-more Watch One Take With Little Big Town One Take With Indie Pop-Duo Freedom Fry Watch One Take With Superfruit Email Watch: One Take With Khalid Watch: One Take With Khalid News Watch One Take With Logic One Take With Reggae Artist Ziggy Marley Watch: One Take With Lights Watch: One Take With Brandy Clark Watch One Take With Halestorm Watch One Take With Nick Cannon Watch One Take With Julia Michaels One Take With The Mrs Watch: One Take With MØ One Take With Pop Trio Ocean Park Standoff One Take With Australian Singer/Rapper Mallrat Watch One Take With Marian Hill Watch: One Take With MØ Watch: One Take With Brandy Clark One Take With Reggae Artist Ziggy Marley One Take With Singer/Songwriter Kacey Musgraves Watch: One Take With Brandy Clark Watch: One Take With Pronoun Watch One Take With Anthony Hamilton One Take With Superstar DJ Tiësto Catching Up On Music News Powered By The Recording Academy Just Got Easier. Have A Google Home Device? “Talk To GRAMMYs” One Take With Indie Pop-Duo Freedom Fry Watch: One Take With Gramps Morgan One Take One Take With The Mrs Watch One Take With Superfruit Watch One Take With Anthony Hamilton Watch: One Take With Gramps Morgan Watch One Take With Anthony Hamilton Watch One Take With Julia Michaels One Take With Indie Pop-Duo Freedom Fry Watch G-Eazy Take On One Take One Take With Producer Greg Wells One Take With Grupo Fantasma Watch One Take With Nick Cannon One Take With Australian Singer/Rapper Mallrat One Take With Singer/Songwriter Kacey Musgraves Watch One Take With Julia Michaels Watch: One Take With Lights Watch: One Take With MØ One Take With Producer Greg Wells One Take With Le Butcherettes Prev Nextcenter_img Watch: One Take With Deva Mahal One Take With The Mrs One Take With Grupo Fantasma Watch: One Take With Gramps Morgan One Take With Amber Rubarth Watch: One Take With Pronoun Watch: One Take With Dorothy Watch One Take With Marian Hill One Take With Demo Taped Watch: One Take With Deva Mahal One Take With Singer/Songwriter Kacey Musgraves Watch: One Take With Lights Watch One Take With Little Big Town One Take: Pronoun Gets Possessive On Pizza, *NSync, Tamagotchis & More Watch One Take With Logic Watch: One Take With Khalid Watch One Take With Afrojack One Take With Demo Taped Watch: One Take With Dorothy Watch One Take With Superfruit One Take With Reggae Artist Ziggy Marley One Take With Demo Taped One Take With Producer Greg Wells Watch One Take With Halestorm Watch One Take With Marian Hill Facebook One Take With Pop Trio Ocean Park Standoff One Take With Australian Singer/Rapper Mallrat NETWORK ERRORCannot Contact ServerRELOAD YOUR SCREEN OR TRY SELECTING A DIFFERENT VIDEO May 2, 2018 – 2:15 pm Watch: One Take With Pronoun One Take With Superstar DJ Tiësto Watch G-Eazy Take On One Take Watch: One Take With Pronoun One Take With Amber Rubarth Watch One Take With Nick Cannon Watch One Take With Afrojack One Take With Amber Rubarth Watch: One Take With Dorothy One Take With Pop Trio Ocean Park Standoff One Take With Le Butcherettes The Brooklyn-based singer/songwriter dishes on the best slice of pizza in NYC, her favorite thing to come out of the ’90s, her guilty pleasure, and … you’ll have to watch to find out what elseTim McPhateGRAMMYs May 2, 2018 – 2:27 pm Last we heard, Brooklyn-based singer/songwriter Pronoun — aka Alyse Vellturo — was prepping to release her first full-length LP for 2018, which promises to continue the genuine songcraft she hinted at on her 2016 EP, There’s No One New Around You. In the meantime, we caught up with Vellturo for a go at One Take, GRAMMY.com’s rapid-fire question game that challenges your favorite artists to answer as many questions about life, music and everything else in just one minute. One Take With Grupo Fantasma Watch One Take With Halestorm Watch: One Take With Deva Mahal Watch G-Eazy Take On One Take Watch One Take With Afrojack Watch One Take With Little Big Town One Take With Le Butcherettes Watch One Take With Logic Twitter One Take With Superstar DJ Tiëstolast_img read more

NOW HIRING 10 New Job Openings In Wilmington

first_imgWILMINGTON, MA — Below are some of the newest job openings in Wilmington:Full-Time Class D Delivery Driver at J. Polep Distribution ServicesFull-Time Production Technician at CutisPharmaPart-Time Medical Assistant at AllOne HealthFull-Time Credit Analyst at Standard ElectricFull-Time Human Resources Manager at Northland Industrial Truck CompanyFull-Time Line Cook at Red Heat TavernFull-Time Drivers & Movers at Two Men And A TruckFull-Time/Part-Time Cooks & Servers at 99 RestaurantPart-Time Afternoon Route Delivery Driver at OptimaPart-Time Cargo Van Delivery Driver at Optima(NOTE: Wilmington businesses — Feel free to send me your job postings at wilmingtonapple@gmail.com.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedNOW HIRING: 60 New Job Openings In Wilmington (Week of July 14, 2019)In “Business”NOW HIRING: 10 New Job Openings In WilmingtonIn “Business”NOW HIRING: 10 New Job Openings In WilmingtonIn “Business”last_img read more

Rice prices stable Tofail

first_imgTofail AhmedCommerce minister Tofail Ahmed on Sunday told parliament that the prices of rice and other daily essentials remain stable in the country.Responding to a question from Awami League MP SM Mostafa Rashidi (Khulna-4), he said the government succeeded in tackling the syndicate of dishonest hoarders and middlemen who usually manipulate the prices of food items and goods to create unrest in the market.“In the absence of the syndicate, the prices of essentials are now stable. People can buy commodities at tolerable prices,” Tofail said.Describing various steps taken by the government to arrest the once skyrocketing price of rice, he said, “The price is now at a tolerable level.”The minister also said the government established the Bangladesh Competition Commission to ensure so that no syndicate can be formed.He said the government will impose duty on the import of rice again after the harvest of new paddy.“Or else, the import of rice will go on and farmers won’t get fair prices for their produce,” he said.last_img read more

Misconduct Allegations Continue to Dog BPD

first_imgBy Sean Yoes, AFRO Baltimore Editor, syoes@afro.comMore allegations of police misconduct are being aimed again at the beleaguered Baltimore Police Department (BPD). The latest charges are being leveled by Baltimore’s Civilian Review Board (CRB) in reference to the case of Keith Davis, Jr.This week, the CRB said Davis was wrongfully charged after being shot by police officers. He is currently in jail on handgun charges and is facing a murder charge connected to the June 2015 shooting death of Kevin Jones, a security guard at Pimlico Race Course in Northwest Baltimore. Davis was shot hours later by Baltimore police after allegedly running from the scene of a car crash, according to the Baltimore City State’s Attorney’s Office.The Baltimore Civilian Review Board says the Baltimore Police Department, headed by Commissioner Darryl Desousa (standing behind Baltimore Mayor Catherine Pugh), wrongfully charged Keith Davis. (Courtesy photo)However, the CRB, after studying the Davis case for nearly two years, concluded in a report released April 10, that two BPD officers should be terminated and two others suspended connected to the Davis case. The report also indicates all the bullets found at the scene of the shooting were fired by police and a gun police said had Davis’ prints on it was never fired. The CRB report also notes inconsistencies in police testimony and internal affairs interviews.Davis’ wife, Kelly, has maintained her husband’s innocence from the beginning.“The ink is holding officers accountable saying that they did something so egregious on that day that they are calling for them to be terminated,” said Kelly Davis during a press conference, as she held the CRB report. “This is the ink that we’ve been waiting for. The fight does not stop until my husband crosses that threshold of my home.”Melba Saunders, of the State’s Attorney’s Office released a statement concerning the Davis case and the CRB report. “The Civilian Review Board is an important body to help bridge the gap of community distrust in the justice system. However, the board’s findings are separate and apart from the criminal proceedings currently pending against the defendant, for which we cannot comment. Therefore, the criminal investigation into the alleged actions of the defendant has no correlation with the use of force applied by the police in the apprehension of him,” Saunders stated.Jill Carter, director of the Baltimore Office of Civil Rights, which oversees the CRB, told the AFRO that out of 263 complaints considered by the CRB, 62 were sustained by the board and out of those 62, only two were upheld by the BPD.“I’m hoping this will highlight the need of the CRB to strengthen its authority,” Carter said.“When police have been allowed to police themselves, it has been a colossal failure.”Davis is scheduled to head to court for the murder charge next month.last_img read more

Need to utilise solar power make the most of it

first_imgDelhi Lieutenant-Governor Najeeb Jung on Friday said that we are blessed with abundant sunlight in this part of the world and solar energy is the cleanest and cheapest source of energy and one should make the most of it. Jung was speaking during the inauguration of an awareness programme on renewable energy with special emphasis on solar energy at Delhi Secretariat which was organised by the Department of Power, Delhi and Solar energy corporation of India jointly.The L-G stressed upon the need for popularising the installation and use of solar energy. He said that the growing consumption of energy has resulted in increased dependence on fossil fuels, coal, oil and gas, which are all finite resources and are available in limited quantities. He said if small initiatives are taken at the grassroot level, the solar mission can become a success.last_img read more

Discussed food and spices with PM MODI Chef Sanjeev Kapoor

first_imgCliched as it may seem for chefs to love their spices, for Sanjeev Kapoor, one of the most celebrated ones on television, that was the topic of an ‘interesting’ discussion when he met Prime Minister Narendra Modi and whipped a meal up for him in Abu Dhabi.During Modi’s trip to Abu Dhabi in August, Kapoor was flown in specially to prepare a vegetarian meal for the strictly vegetarian prime minister.“I spent over an hour with the prime minister and we were only talking about food and spices and the treatment through spices. It was interesting to discuss with the PM the correct use of spices and the miracles they can do when used correctly,” Kapoor told reporters when he was capital. Chef Kapoor also eagerly shared an anecdote Modi had related to him. Also Read – ‘Playing Jojo was emotionally exhausting’“The PM told me the story of someone he knows, who had a heart issue and doctors said nothing could be done to correct it. Then he was advised to empty a capsule and fill it with freshly ground red chilli. He (Modi) said the man never had a problem after that,” said the chef, recalling his hour-long conversation with the prime minister. The right combination of spices are the trick to dish out the best food,” Kapoor said. “For me, when I’m cooking with Indian food, spices are very important as I literally have to breathe them. The use of spices makes Indian food unique,” Kapoor added. He said a combination of cumin, clove, pepper and cardamom are his favourites from his spice-box and, barring cumin, he can even use the other three in his desserts! Also Read – Leslie doing new comedy special with Netflix“All these spices —cumin, clove, pepper and cardamom are so diverse that they can create magic by changed combinations. One can accentuate pepper, underlay it with cloves, with a hint of cumin and cardamom, it’s like a whole another world,” said Kapoor as his senses came alive while speaking of spices. It is only Indian food that can take as little as two or three spices to as many as 20 in the same dish, unlike any other cuisine in the world, Kapoor added. Through his cookery shows as well, he always tries to bring in relevance to food to suit the times, Kapoor said, adding that it doesn’t mean that he serves the same at his restaurants as is depicted on his TV shows.“For the very reason, that I know how to target my audience and I know what to sell, that all my books sell so well. One needs to know what to write so as to make it sell,” the celebrity chef added.His chain of restaurants, Yellow Chilli, would soon be hitting the Gulf markets in Dubai, Saudi Arabia and other places within the next four months, he added.last_img read more

4 Gamification Platforms That Show Why You Cant Afford to Ignore This

first_img Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global Opinions expressed by Entrepreneur contributors are their own. 5 min read During their first week at work, new tech employees at Asurion, a technology-support company in Nashville, are locked in a room and told to “escape.” It’s all part of their training. And it’s a game.Related: Why You Should Supercharge Your Workplace With GamificationAs part of the exercise, small teams at the company are tasked with figuring out how to “escape” the room, by working together to solve challenges designed to reflect their new roles.These tasks can range from something as simple as resetting a router to more complex issues involving multiple operating systems.”The Escape Game concept allows Asurion to tap into its employees’ innate affinity for gaming, while reinforcing skills and traits important for their job,” Vincent Phamvan, senior director of innovation, explained via email.The escape game, he said, “gives new employees — primarily millennials — hands-on experience with the latest technology devices, while honing the critical skills and traits they’ll need to provide top-notch customer experience.”Not to mention, it’s fun. Yet while Asurion’s Escape Game may be innovative, it’s not necessarily appropriate for every company, because not every entrepreneur has time to design his or her own game.The good news, however, is that HR tech tools are offering companies gamification activities to improve their employees’ work experience. Here are four:AxonifyDescription: a modernized corporate-learning solutionCompany headquarters: Waterloo, OntarioAt Home Décor, a home-accessories retailer based in Plano, Texas, has implemented Axonify in 100 stores, covering more than 2,000 associates. Kiosks with the learning platform are located in break rooms, and each day, employees log in and complete short training modules with an option to play a game to test their knowledge. They can also earn badges and other rewards.Related: How Gamification Is Engaging Customers and Employees Alike“When we made our training program engaging and relevant, with some fun built-in, we noticed a significant increase in participation,” Valerie Davisson, chief people officer, said via email. “We now see a 99 percent participation among our store associates; have reduced onboarding time by 90 percent; and have increased sales among stores with the highest knowledge levels.”LimeadeDescription: a corporate-wellness platformCompany headquarters: Bellevue, Wash.Kindred Healthcare, a nationwide company with a variety of healthcare centers, wanted to create a wellness program that would meet the needs of its diverse workforce. With Limeade, the company was able to choose and develop a variety of ways for its employees to improve their own health.”My favorite challenge is ‘Move Across America,'” said Andrea Romisher, the company’s VP of benefits, based  in Louisville, Ken. “We formed teams, and our folks posted pictures on Instagram and Facebook, showing how they were taking steps across America. And we have some real heroes out there.”She went on to say that because of these types of competitive programs from Limeade, more employees are completing well-being assessments, making them better educated about how to take care of their health.  AmbitionDescription: an all-inclusive performance-management systemCompany headquarters: Chattanooga, Tenn.Ambition allows organizations to create and track competitions designed to motivate employees. In fact, when an employee hits a goal, individuals can choose a YouTube clip to play on the office TV in celebration.“One of our reps has She’s a Bad Mama Jama as his anthem,” Adam Harless said via email. Harless is sales operations leader of Prezi, a presentation software company in San Francisco. “Every time that thing plays, the whole office knows he’s achieved something of note.”Harless went on to say that the biggest benefit from Ambition is the increased visibility it allows. By playing the game, all members of the team stay aware — and have fun with — the latest performance data.YouScienceDescription: career-planning softwareCompany headquarters: Nashville, Tenn.YouScience has drawn on 40 years of research to develop assessments that guide people on their career path. But instead of putting users through tests and skills quizzes, the game has them play brain games.Then, each individual receives a report detailing his or her skills and potential good job fits.While this technology was primarily designed to help job seekers, there’s great potential for employers to use it, as well. For example, interns and entry-level employees could complete the program to show the talents they have to offer the organization.Related: Effectively Manage a Remote Team via GamificationSupporting internal mobility is another feature the platform provides. If a valuable employee wants more opportunities or a career change, a stint playing YouScience’s brain games may well reveal new roles he or she could fill within the company. June 29, 2017 Register Now » Growing a business sometimes requires thinking outside the box.last_img read more