How ParentingWeekly Drove Online CPMs Over 30

first_imgAd networks are an easy way for publishers to generate ancillary revenue online, but the ubiquity of those same ad networks is also driving down the price of online advertising. Geo- and demographic-targeting is all the rage, but forcing ads on readers who haven’t requested them can alienate an audience quickly.ParentingWeekly, a registration-based online destination for expecting parents with an audience of more than 1.9 million, has teamed with Pontiflex, an e-mail and social acquisition platform, to leverage its sign-up advertising technology.Users are able to sign up directly within the ad, while staying on the ParentingWeekly site. The Pontiflex-enabled ads appear on the registration “thank you” pages, sweepstakes sections and on the “Steals and Deals” page. Users can receive additional information on the products.“When someone registers on ParentingWeekly, we provide a panel of different offers and the technology collects the data and sends it to the advertiser,” says Zephrin Lasker, co-founder and CEO of Pontiflex. The publisher side requires placing a piece of Javascript. “I’m no Web engineer but I could place the code in the page and get it up and running,” says ParentingWeekly program manager Marlyss Bird. “It’s transparent, we’re not sneaking subscriber names in.”Participating Pontiflex advertisers include brands such as Kimblerly-Clark. Pontiflex operates on a cost-per-lead model. While it won’t reveal the range, Pontiflex pays the publisher for the lead, takes a markup on that, and then passes it along to the advertiser.CPMs have since rise to $31 on ParentingWeekly. “This is not displacing any existing placement, we’re treating this as ‘found money,’” says Bird.last_img read more

NOW HIRING 10 New Job Openings In Wilmington

first_imgWILMINGTON, MA — Below are some of the newest job openings in Wilmington:Full-Time Class D Delivery Driver at J. Polep Distribution ServicesFull-Time Production Technician at CutisPharmaPart-Time Medical Assistant at AllOne HealthFull-Time Credit Analyst at Standard ElectricFull-Time Human Resources Manager at Northland Industrial Truck CompanyFull-Time Line Cook at Red Heat TavernFull-Time Drivers & Movers at Two Men And A TruckFull-Time/Part-Time Cooks & Servers at 99 RestaurantPart-Time Afternoon Route Delivery Driver at OptimaPart-Time Cargo Van Delivery Driver at Optima(NOTE: Wilmington businesses — Feel free to send me your job postings at wilmingtonapple@gmail.com.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedNOW HIRING: 60 New Job Openings In Wilmington (Week of July 14, 2019)In “Business”NOW HIRING: 10 New Job Openings In WilmingtonIn “Business”NOW HIRING: 10 New Job Openings In WilmingtonIn “Business”last_img read more

Mitsubishi Electric and Here are working on a new V2V system for

first_img Share your voice 2019 Mitsubishi Outlander PHEV review: A plug-in SUV that lacks appeal Mitsubishi More From Roadshow The 2020 Mitsubishi Outlander Sport looks bolder than ever 2019 Honda CR-V review: Still one of the best small SUVs around 2020 Mercedes-AMG GT first drive: A refresh that polishes an already good car Enlarge ImageMitsubishi Electric and Here’s Lane Hazard Warning system can identify road hazards like stalled cars or slick pavement and upload that information to the cloud for other cars. Mitsubishi Electric/HERE Mitsubishi Electric — no, not the car maker, but related — and a Dutch company called Here have been working on a vehicle-to-cloud-to-vehicle information system that would allow a car to report a road hazard and share it with other vehicles. The system is called Lane Hazard Warning, and unlike a lot of V2V systems, this one just completed its second successful real-world test, the two companies announced today.The first real-world test of the Lane Hazard Warning system took place in Tsukuba City, Japan, in winter 2018. The second test took place in Southern California and concluded at the end of April. Pretty cool, but what exactly does the system do?First, Lane Hazard Warning uses a vehicle’s sensors to identify potential road hazards such as wrecked cars, big potholes and slippery surfaces. It then flags those hazards and which lane or lanes they affect and sends that data to the cloud where other vehicles equipped with the system can access it.”When something unusual happens on the road ahead drivers often have very little time to react, and that can put them and their passengers at risk,” Hiroshi Onishi, executive officer and group president of Automotive Equipment at Mitsubishi Electric, said in a statement. “Together with Here Technologies, we’ve developed a new system designed to give drivers a few valuable extra seconds or minutes to prepare for a potential danger on the road ahead, such as by switching lanes or simply driving with greater caution. “The two companies are planning to make the system available to automakers for testing, with the ultimate goal being to license the technology out to companies developing self-driving cars or vehicles with advanced driver assistance features. Tags 0 18 Photos Auto Tech Car Industry Post a commentlast_img read more

AL govt once again pledges Jamaats trial

first_imgAnisul Huq. File photoPrime minister Sheikh Hasina’s Awami League government will amend a relevant law to try Bangladesh Jamaat-e-Islami party for crimes against humanity during the 1971 liberation war, law minister Anisul Huq said on Wednesday.The AL government, in its earlier tenure, pledged time and again to try Jamaat as a political party which opposed creation of Bangladesh by supprting the Pakistan military regime in 1971.A number of top leaders of Jamaat were convicted for crimes against humanity under the International Crimes Tribunal Act and executed earlier and the tribunal recommended trial of the Jamaat as a party.Law minister Anisul Huq, who also held the same portfo between 2014 and 2018, told the media on Wednesday that the the International Crimes Tribunal Act would be amended to make it suitable for trying the Jamaat as a political party.Jamaat, a key component of the BNP-led 29-party alliance, is a party which is de-registered from the election commission’s list.The AL’s archrival Bangladesh Nationalist Party, complained many times that the AL camp has been doing politics by not banning the Jamaat to attain political gain despite the former’s criticism of it.However, the new law minister said the current administratrion of premier Sheikh Hasina would make all the necessary arrangements to ensure that Jamaat is banned.”As per the directive of prime minister Sheikh Hasina, the draft of the amended law will be sent to the cabinet division for placing it before the cabinet meeting,” Anisul said while talking to reporters at the secretariat.The AL government reportedly took initiative to amend the law to ban Jamaat four and half years ago and Anisul too said on several occasions that the revised law will be placed in the cabinet meeting.Jamaat’s registration with the election commission was declared illegal by the High Court on 1 August 2013 following a writ petition filed in 2009 by Bangladesh Tariqat Federation’s secretary general Rezaul Haque Chandpuri and 24 others.Still the verdict was not enough to bar the party from carrying out its politics. A total of 22 Jamaat leaders participated in recently held 11th parliamentary elections, but under the umbrella of the BNP.Jamaat, considered a major Islamist political organisation in the South Asian sub-continent, started its journey in 1941 under the leadership of Syed Abul A’la Moududi with the name Jamaat-e-Islami Hind.The party was banned in Pakistan in 1964 during General Ayub Khan’s regime.Jamaat which opposed Bangladesh’s liberation in 1971, was banned again after independence.The BNP’s founder Ziaur Rahman allowed Jamaat along with some other banned political parties to allow them to carry out politics and since then the party participated in most of the general elections, except the ones held in March 1988, February 1996 and January 2014.last_img read more

Misconduct Allegations Continue to Dog BPD

first_imgBy Sean Yoes, AFRO Baltimore Editor, syoes@afro.comMore allegations of police misconduct are being aimed again at the beleaguered Baltimore Police Department (BPD). The latest charges are being leveled by Baltimore’s Civilian Review Board (CRB) in reference to the case of Keith Davis, Jr.This week, the CRB said Davis was wrongfully charged after being shot by police officers. He is currently in jail on handgun charges and is facing a murder charge connected to the June 2015 shooting death of Kevin Jones, a security guard at Pimlico Race Course in Northwest Baltimore. Davis was shot hours later by Baltimore police after allegedly running from the scene of a car crash, according to the Baltimore City State’s Attorney’s Office.The Baltimore Civilian Review Board says the Baltimore Police Department, headed by Commissioner Darryl Desousa (standing behind Baltimore Mayor Catherine Pugh), wrongfully charged Keith Davis. (Courtesy photo)However, the CRB, after studying the Davis case for nearly two years, concluded in a report released April 10, that two BPD officers should be terminated and two others suspended connected to the Davis case. The report also indicates all the bullets found at the scene of the shooting were fired by police and a gun police said had Davis’ prints on it was never fired. The CRB report also notes inconsistencies in police testimony and internal affairs interviews.Davis’ wife, Kelly, has maintained her husband’s innocence from the beginning.“The ink is holding officers accountable saying that they did something so egregious on that day that they are calling for them to be terminated,” said Kelly Davis during a press conference, as she held the CRB report. “This is the ink that we’ve been waiting for. The fight does not stop until my husband crosses that threshold of my home.”Melba Saunders, of the State’s Attorney’s Office released a statement concerning the Davis case and the CRB report. “The Civilian Review Board is an important body to help bridge the gap of community distrust in the justice system. However, the board’s findings are separate and apart from the criminal proceedings currently pending against the defendant, for which we cannot comment. Therefore, the criminal investigation into the alleged actions of the defendant has no correlation with the use of force applied by the police in the apprehension of him,” Saunders stated.Jill Carter, director of the Baltimore Office of Civil Rights, which oversees the CRB, told the AFRO that out of 263 complaints considered by the CRB, 62 were sustained by the board and out of those 62, only two were upheld by the BPD.“I’m hoping this will highlight the need of the CRB to strengthen its authority,” Carter said.“When police have been allowed to police themselves, it has been a colossal failure.”Davis is scheduled to head to court for the murder charge next month.last_img read more