He said things will be clear in a few days. Sena has 63 seats while NCP has 41. most correspondents,” the plea said. Malaika Arora Khan and singer Kanika Kapoor will also set the stage on fire, “the weekend success goes to the voice and noise that marketing creates.Monday is more relevant to the value of the content” “YRF has a very good dedicated in-house marketing team which is always coming up with new strategies” is what Nahta has to say about the production house Aamir Khan Productions founded in 1999 and which kicked off with Lagaan ranked third on our list with nine per cent votes Known for its out-of-the-box promotional strategies one remembers the flip book in the film’s kit during Taare Zameen Par and some innovative web marketing especially the eye blaster technology which saw leading man Imran Khan coming right up to you on your screen during Jaane Tu …Ya Jaane Na For Delhi Belly a film loaded with expletives and toilet humour Khan used the forbidden fruit syndrome thus arousing curiosity about the film “When it comes to Aamir Khan Productions the star puts his team on the job and he always thinks of something unique and doesn’t like to copy someone else Though marketing was not as aggressive as it is today from Lagaan to Taare Zameen Par he took interest in every aspect of the film including marketing” stated Nahta Even as marketing strategies grab headlines today it is interesting to note that one of the pioneers in this aspect was producer Boney Kapoor He recalls how for the Anil Kapoor-Madhuri Dixit-starrer Pukar he travelled all over the country with his actors to promote the film He was also the first producer to create merchandise to promote films – stationary like erasers and pencils for Mr India and dolls for Roop Ki Rani Chooron Ka Raja “Prakash Mehra and Manmohan Desai were at their peak at that time so I had to make this kind of noise to create an impact Today when I see everyone doing it I feel something has taken a proper form But it was an expensive exercise those days for producers as marketing then was dependent more on distributors and less on producers I did this kind of promotion on my own” said Kapoor For all the latest Entertainment News download Indian Express App More Related NewsWritten by Jaskiran Kapoor | Published: September 5 2014 12:50 am A still from Airlines-Har UdaanEk Toofan Related News Show: Airlines-Har Udaan Ek Toofan Channel: Star Plus Timings: Sunday 9pm Rating: * 1/2 After the fiasco of the much-hyped Amitabh Bachchan-starrer Yudh for Sony Star Plus’ high flying Airlines-Har Udaan Ek Toofan seems to be heading for a crash landing With screenplay writer Advaita Kala (writer of Kahaani) on board for this project we expected something spectacular but the two episodes we have seen so far have been very turbulent in nature Like all Indian telly shows this one too is centred around a woman Meet First Officer Ananya Rawat who packs in her family into an old Ambassador car and is shown driving to the airport Ananya is a pilot with Inde Air (they really couldn’t come up with any other name) who has struggled with her limited middle-class means to reach this point in life To stack up the cliches she crashes her car into another vehicle at the airport parking lot and ends up placating a harried passenger The stereotypes follow as Ananya enters her workplace The air hostesses give her a cold shoulder and male officers snigger like school kids They clearly have an issue with a lady pilot on board which in today’s day and age comes off as slightly regressive Then there is Captain Akaash (Yudishthir Urs) who walks with an air of superiority and runs into trouble with Ananya on the first day He pulls his rank while she counters with a strong code of conduct Together Joshi and Urs seem comfortable in their skin which pales in comparison to the artificial effects and terrible performances in the show The uniform of the staff — electric blue with bright pink polka dots looks plastic The special effects too are basic and nothing that make the flying experience thrilling or soaring Till now there has been a war of words and a bomb hoax It seems that the writer and makers are hell bent on making Ananya this super pilot who can handle any situation But she is not a patch on the women that Indian television has showcased in the past through memorable serials such as Udaan Tara Shanti Astitva to name a few This show — and Ananya — needs more punch if they want to crack the glass ceiling For all the latest Entertainment News download Indian Express App More Related NewsWritten by Sankhayan Ghosh | Published: August 24 2014 2:49 am For Deepti Kakkar and Fahad Mustafa their academic backgrounds merged with their shared love for movies Related News Fahad Mustafa vividly remembers his childhood days when he and his cousin Faizy would play a game where they would reach out from the windows of their home to tap electricity What may sound outrageous to most urban middle-class children was a reality in Chamanganj a quirky ghetto in Kanpur Mustafa had spent a part of his childhood there His life has come full circle with Katiyabaaz (Powerless) his documentary film that released on August 22 which is playing in single screen theatres of Kanpur and other small towns such as Ghaziabad Lucknow Katiar Samastipur Gorakhpur and Meerut “A whole generation grew up inhabiting this kind of a culture The first trigger to make Katiyabaaz was to go back there to talk about the stories you have always carried on the back of your mind” says Mustafa This year the film received the National Film Award for Best Investigative Film for “its cutting edge investigation into the life of a typical Indian city use of strong characters juxtapositions and humour to create a visual arc that delineates the haves and have-nots of power” The film owes its incisive observations to the academic background of its makers Mustafa 29 and his long-time collaborator Deepti Kakkar 28 The two who met while studying history at Delhi’s St Stephen’s College have also trained in social sciences economics and politics In 2006 they collaborated for the first time for an experimental short film called Love’s Fine Wit which was based on a Shakespearean sonnet Mustafa was already harbouring interests in directing films while Kakkar was involved in production It was during Mustafa’s first documentary FC Chechnya that she started “chipping in” realising she could produce and at the same time “make creative contributions to the development of the story” What strengthened their partnership is their shared fascination with the reach and power of cinema Both realised that hard numbers and facts on paper could do so much Mustafa experienced this during his stint as a researcher with the UN Special Rapporteur on Torture “Film as a medium reaches out to people across the spectrum — it’s easy to consume it teaches people and doesn’t get buried in a file” says Kakkar who has done her MA in Global Studies with a thesis in microfinance Kakkar whose hometown is Ghaziabad and Mustafa became co-directors for Katiyabaaz when they found another common ground: their small-town roots “We are conscious about those things: differences in class and having the haves and the have-nots Katiyabaaz is also about the powerful and the powerless not just of Kanpur but of the entire country” he says Above all both like to see themselves as storytellers Their single-minded objective behind making Katiyabaaz was to take the story to the average Indian audience It may sound a little too ambitious for a documentary film but they did everything they could to make Katiyabaaz interesting to the common Indian man They roped in Namrata Rao editor of several acclaimed Hindi films As per American producer director Rob Epstein’s suggestion at Sundance they focussed more on the electricity thief Loha Singh “the local Robin Hood” In the film’s posters Singh appears as this ultra-stylised graphic novel hero standing amid electric wires A couple of months ago they screened the film for a group of projectionists They were closest to their desired audience and they seemed to connect — clapping and laughing at the right places But Mustafa and Kakkar were objective enough to snip the “preachy” scenes they thought bored this audience “It’s a story at the end of the day if it doesn’t make a connect then you have done a bad job” quips Kakkar [email protected] For all the latest Mumbai News download Indian Express App More Related News said.

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